June kept patient demand healthy, but the biggest upside remains turning more incoming call volume into booked visits.
June delivered another solid patient month for Maddington, with 44 new patients recorded and 2026 still tracking well ahead of the same January to June period last year. Search remained commercially important through both Google Ads and call demand, while Meta continued to rely on the Invisalign angle that has already shown it can convert.
These are the key June headline numbers across patients, demand, calls, and visibility.
June creative delivery continued to support Invisalign, treatment education, and patient-offer messaging across the account.
June closed with 44 new patients, keeping the 2026 curve well ahead of the same January to June period in 2025.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 16 | 31 | 57 | 31 | 35 |
| February | 10 | 30 | 27 | 44 | 55 |
| March | 24 | 30 | 35 | 24 | 36 |
| April | 16 | 45 | 41 | 30 | 32 |
| May | 25 | 31 | 33 | 24 | 47 |
| June | 25 | 25 | 23 | 36 | 44 |
| July | 23 | 28 | 39 | 60 | - |
| August | 37 | 44 | 40 | 42 | - |
| September | 33 | 37 | 48 | 46 | - |
| October | 31 | 36 | 47 | 55 | - |
| November | 36 | 32 | 43 | 47 | - |
| December | 34 | 46 | 41 | 36 | - |
June generated 25 leads across the two lead pipelines, with clear treatment interest and a more mixed picture once stage and source detail are considered together.
June generated strong inbound call demand, but protecting more of that volume through live answers remains the clearest short-term conversion opportunity.
Meta spend remained active in June, with broad awareness support around the account and Invisalign still carrying the clearest lead-generation role.
Google Ads continued to capture high-intent demand in June, with stable click volume and a strong click-through rate.
Website traffic remained discovery-led in June, with organic search and paid acquisition continuing to support the clinic's visibility.
Google Business Profile remained an active local discovery channel in June, particularly through standard search visibility.
June's identifiable landing-page calls were concentrated on the main Maddington page, led by emergency and branded search terms.
| Landing Page | URL |
|---|---|
| Main Landing Page | View Landing Page |
| Wisdom Teeth Landing Page | View Landing Page |
| Maddington Landing Page | View Landing Page |
| Teeth Whitening Landing Page | View Landing Page |
Fresh content is still one of the clearest ways to strengthen ad performance and support upcoming campaign windows.
Each next step below is tied directly to the June performance signals.
June had 35 calls that were either missed or sent to voicemail, so the fastest commercial gain is protecting more of that existing demand in real time.
The same June top ad again proved the strength of the Invisalign angle, so the next step is protecting that message and testing adjacent variations around timing, comfort, and confidence.
The proposed joint shoot will give the account stronger content for Invisalign, emergency promotions, and the family campaign window later in the year.
June demand was real, but lead-source visibility and the large Other share in website traffic still limit channel clarity. Sharper attribution will make future optimisation more precise.